Branding Byte #007

Building your Personal Branding can be challenging some days especially if you don’t have a clear system in place to keep your ideas pipe full.

How can I be like those creators who post daily? That’s the first question I asked myself when I decided to start my creator journey and I am sure you’re currently asking yourself the same question.

That’s why today I’ll show you the system I use daily. Don’t hesitate to steal it and adapt it to yourself.

I’ve heard in the last 2 months easily 50 times that the common rejection factor from people who want to start their journey is the fear of stopping midway because they run out of ideas.

The most courageous that tried anyway, stopped because of that reason…

So if you’re serious about becoming an active creator to build an audience and let opportunities come to you take a pen and a piece of paper and start taking notes.

You don’t need new ideas to start writing.

Do you really think you can come up with something that does not already exist every day? You’d be a fool to answer yes.

Most people struggle with this, they think that every piece of content is a new element in this world that never existed. WRONG.

Every piece of content is based on existing ideas developed from a different standpoint.

Here’s why:

• You think everyone remembers every piece of content out there.

• If you wait for the non-existing idea you’ll write once a year.

• You’re making content creation harder than it really is.

• You’re afraid to ask for feedback.

• You didn’t read this newsletter.

Take a glass of water, take a breath of fresh air, and read this till the end. I promise you’ll get everything you need to start now.

Here's how to never run out of content ideas:

Step 1: Combine commenting and writing sessions

Writing is not just a skill, see it as a professional sport. Do you start running or lifting weights without proper warm-up? No.

The same applies to your writing sessions, you need to warm up, get that brain turned on, connect those synapses, and set yourself in the right mood.

Commenting is the best way I found to get ideas.

Here’s my framework:

• I have a notion folder with 50 creators I enjoy the content (small-mid-big accounts)

• I take 1h a day to comment and write.

• I comment for 30 minutes naturally on posts I have value to add.

• I copy past the relevant comments I do to a notion folder called ‘Posts Ideas’.

• I copy past the main Idea of posts I think I can write from a different angle.

• Once my session is done I take 30 minutes to develop the ideas I am inspired by.

I generally get 2-3 posts ready and develop on 2-3 others.

Without the commenting session, I am 50% less performant.

Be smart and organized in your creator work, it’s way easier than it looks and I realized it the moment I started thinking about frameworks.

Step 2: Focus on one Idea

Now that you have your funnel of ideas set don’t get lost, be intentional at every step of your writting.

Start with one idea that targets one reader to make him take one action.

The best way to figure out what your main idea is is to think in hooks:

→ Goal: get the audience's attention.

To get the attention you need to clearly state:

→ What your reader can take out of your post.

The attention/effort tradeoff is always based on this question:

‘What’s in it for me?’

The sooner your reader answers this question the higher your chances of writing a piece of content that drives action.

Here’s the framework I use to make clear what’s in it for them:

1- The pain point I am tackling:

• Clearly defined with easy wording.

• Review your comments and big creator’s posts to identify how your Ideal client phrases his ‘suffering’.

2- The path to resolution:

• How will the person get the pain point solved?

• 7 steps to stop making { Specific Mistake }

• 3 tips to change your { Pain Point }

• The only action you need to get { Desirable Outcome }

3- The person I am referring to:

• Going after everyone means going after nobody.

• Not calling out your Ideal Client on your hook prevents them from projecting themselves into your story.

Score well on those three and you’ll have the full post Idea based on simple 2 line hooks.

Once you start working this way you’ll think in hooks, every inspiration you’ll have will start with:

Persona→Pain-points→Resolution.

That’s all you need to start writing.

Step 3: Combine Learning and notes sessions.

Now that you have your one idea, the framework to develop on it you may miss one element. Acquiring in-depth understanding and insights in order to avoid producing superficial content.

Take 2h this week to:

• Identify YouTube channels that simplify your core content pillars.

• Choose 3 of them and make sure they share content weekly.

• Do the same for Twitter accounts and LinkedIn creators.

• Choose 1 book a month to read.

• Listen to podcasts.

The key to your learning sessions is to be intentional.

Here’s how I organize mine:

• Identify the topic I’ll treat in my weekly newsletter.

• Choose from my post ideas related.

• Focus on one specific pain point.

• Choose the resolution path.

• Take notes.

Doing this helps me tailor content for my audience and build real trust.

The deeper you get on your topics, the more confident people are in reaching out to get your offers.

I see so many creators that get Steps 1 and 2 right but fail to deliver on their promise which completely discredits their profile.

So please, take the time to learn along the way.

That’s my system.

I really hope this can help, do not hesitate to reach out if you need help with your LinkedIn content strategy.

If you found that useful, don't hesitate to follow me on Linkedin, I help 2000+ people daily get their LinkedIn strategy right.

Till next week for a new Branding Byte!