Branding Byte #009

I know your struggle, starting your creator journey and only hearing crickets. I went through that for over 5 months and wanted to stop every day.

Fortunately, I didn’t and things took off, I increased in the last 90 days my engagement by 1100%. Today I’ll share with you a 3 step process that made me achieve those results.

Engagement is the direct factor influencing your reach. Reach means more people reading your content.

Having a bigger reach increases the potential client that will read you. However many people either stop their journey before seeing results or follow trends without personalizing them to their content, increasing their reach but don’t attract the right audience.

Your positioning is unclear and confusing.

Every new creator wants to get attention. They try a few posts and see that the more general they’re the better the engagement. They invest their creation time in those and wonder why they can’t build a real audience.

Here’s why:

• You fall into the quantity trap.

• You overload your audience with topics.

• You’re not leveraging the principle of reciprocity.

• You struggle to focus on one reader and one Idea.

Take a cup of coffee, sit still, and let me share with you 3 steps on how to change that.

Step 1: Identify the message you want to be remembered for.

Building a personal brand needs 4 elements:

• Authenticity: Invite people to your story.

• One Idea: People should remember you with a single clear sentence.

• A solution: How can you transform people to their desired state?

• Reciprocity: Connect and interact with other creators.

Those 4 components need to overlap and come down to one root:

→ Your ideal persona.

Your message needs to resonate with your ideal client so:

• Identify channels where they express their challenges:

  → Reddit, Twitter, LinkedIn, Instagram, Facebook, Quora…

• Analyze carefully how they phrase their pain point:

  → Use the same wording, your message becomes clearer for them.

• Make it about them, your Landing-page/Headline/Hooks:

  → Identify One critical pain point, One Solution, and One action to ask them and put it forward everywhere.

Want an example? Here’s one:

You’re selling software that allows you to organize your daily todo easily:

Let’s say the app got the following feature:

• Locks your favorite apps until your work is done.

What many do: ‘ Get your app locked for a period of time to let you work’

What you should do: ‘You’re addicted to your phone and can’t jump on deep work focus? ‘Name of the app’ helps you get rid of your todo in half of the time’

See what I did there? I never mentioned the feature.

People want resolution, and for that, you need to state your message clearly.

Step 2: Connect and engage with your 20-40 LinkedIn friends.

Now that you got your message clear and concise you need to get read by the right people. For that, you got two choices:

1. Pay for ads/influencers.

2. Create tailor-made content and follow a growth strategy.

The second is the reason you follow this newsletter, but there’s a catch, you need to get the engagement momentum going, and for that here’s the system i use:

1. Go to your LinkedIn research tab.

2. Tap keywords related to your niche in the form of #.

3. Choose the tab ‘people’.

4. Linkedin will propose to you many profiles.

5. Add some criteria to your selection.

6. Choose 20-40 people.

7. Copy their LinkedIn-Link to a notion folder

8. Engage daily with their content.

By engaging on the same creator’s posts you’ll get noticed, you have now a door to open: Send a personalized DM to that creator.

Once you did, there’s a high probability that the creator will start engaging back with your content(Principe of reciprocity), of course, if it makes sense and you’re not writing BS.

What happens next?

Your posts reach more people, and those people are from your niche if you choose accordingly as described above the creators with whom you engage.

Step 3: Build a story: Match the pain points, the path to resolution, and CTAs.

Well, now that you have reached this state:

• Clear message crafted for a specific persona.

• Engagement on your post rising.

• Being read by the right audience.

You need one last thing:

→ Posts that resonate with the people newly reached to ultimately convert them into followers and potential clients.

Here’s how you can make that happen:

1/ Build the narrative of transformation:

• What’s the initial state?

• What’s the critical pain point you solving?

• What’s the form of your solution? (The path)

• What’s the desired outcome you’re putting forward?

• What do you want your audience to do?

Answer those questions for each of your posts and make sure it makes logical sense.

2/ Focus on your client:

• Don’t use jargon your client can’t understand

• Stop pushing your service without showing their benefits.

• Don’t neglect to empathize with the ‘suffering’ of your client.

3/ Stop self-praising:

• Don’t ignore the client testimonials and reviews, use them.

• Don’t put your product or yourself at the center of the story.

• Make sure you take the position of the guide and not the Hero.

Craft content based on those elements and the only thing left will be writing a killer call to action.

Ok, I won’t let you go without some examples, see those 3 posts?

Here are the CTA’s I used:

1/ Critical pain point + desired outcome:

• Completely lost on Linkedin content creation?

• Follow me for daily actionable tips.

• Become an active creator now.

2/ The genuine ‘Try this’ to get the desired outcome:

• LinkedIn people are super supportive and reachable.

• Try this for a month and see what happens.

3/ Continous improvement:

• Don’t let those mistakes stop you.

• Follow me for daily resolution frameworks.

That’s a wrap!

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I hope this can help you in your creator journey, do not hesitate to reach out if you need help with your LinkedIn content strategy.

If you found that useful, follow me on Linkedin, I help 3000+ people daily get their LinkedIn strategy right.

Till next week for a new Branding Byte!